Clean and unclear

I walked on a doormat today that reads Immer schön SauBär and has a picture of a bear with a pig’s nose. Now, doormats are crucial for keeping your home sauber and sauber sounds very much like a combination of the two nouns die Sau and der Bär – the “sow” and the “bear.” I am guessing that part of what makes it funny if you are a native speaker of German is that there is the fixed expression immer schön sauber bleiben. Unfortunately, in my search for the meaning of this phrase I was only able to find two shortened forms, Bleib sauber! – “keep your nose clean” or “take care” or “keep yourself clean” – and sauber bleiben – “to go straight” or “to keep out of trouble.” However, I did find lots of articles, videos, etc. entitled Immer schön sauber bleiben.

For example, here is a video from the US about littering:

And here is a list of how to separate your rubbish from the city of Herne:$FILE/Flyer_Abfalltrennung.pdf

And an article on the grooming habits of the ancient Romans:

And finally, an apron with a rock ‘n roll theme for keeping you clean:

All of this variety made it hard to make a clean and sober assessment of what the full phrase immer schön sauber bleiben means.

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